Personal Branding


LinkedIn for Small Business: 4 Ways to Build Your Brand

29

Sep 2013

LinkedIn for Small Business: 4 Ways to Build Your Brand

Clients often ask us if LinkedIn should be used from an individual account or from the company page.  Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels.  When it comes to LinkedIn, a different set of rules apply. Here’s why I believe a small business...

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3 Ways to Use Social Media to Showcase the Human Side of Your Business

30

Jan 2013

3 Ways to Use Social Media to Showcase the Human Side of Your Business

For small businesses, the loyalty that customers demonstrate is often to you and your team – the people – as much as it is to any logo or brand image.  For Strella Social Media clients, we’ve shown their human side by revealing fun facts about the staff.  For example, one of our clients is a business owner who is fluent in six languages. We suggested...

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The Formula for the Master Networker

16

Jan 2013

The Formula for the Master Networker

by Rich Horn Today’s guest blog is by my Mastermind group partner, Rich Horn. Rich presented these tips at a recent meeting and I told him he had to share them here!  For those of us that sit behind a computer all day, it can sometimes be intimidating to leave the comfort of our favorite chair and get out there and meet people face-to-face. However,...

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Christina Wood

12

Dec 2012

Daring to Make My Online Brand More Personal

By Christina Wood Christina Wood Social media is dynamic in so many ways. At the core, it provides us with a platform to engage each other intellectually, challenge personal beliefs, ignite emotions, and in some cases, rock us to the core. If you don’t believe me, search Twitter for the #BlackinAmerica hashtag. I’m sure you’ll find more than a few spirited debates on the issue...

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