Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish […]
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided […]
Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain authenticity (which, to me, means […]
by Lauren Galli, Creative Director I have a morning ritual that includes waking up (slowly at times), grabbing a cup of hot tea, and scrolling through my cell phone to check out what happened during my sleeping hours on Facebook. Being someone who is habitually nosey, Facebook was a wonderful invention for me. If you’ve […]
For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and can take the time to […]
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]
I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority of their posts lighthearted and […]
My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business. John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I thought he would be pleased […]
Clients often ask us if LinkedIn should be used from an individual account or from the company page. Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels. When it comes to LinkedIn, a different set […]
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