Personal Branding


Social Media: Think Before You Post

14

Feb 2016

Social Media: Think Before You Post

I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me.  We have the opportunity to broadcast our messages so we’ve become self-publishers of sort, yet we’re emotional beings, and as such, we post our version of stories. In this case, it was false and it only caused an...

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The Facebook Button Doesn’t Matter, But This Does

20

Sep 2015

The Facebook Button Doesn’t Matter, But This Does

There’s been talk of a ‘dislike’ or ‘empathize’ button on Facebook.  I was not happy with the idea of a ‘dislike button,’ but I do think ‘empathize’ could be useful. As people scroll through the feed, some will ‘like’ a status but very few comment. It’s said that between 70-90 percent of social media users are lurkers, which means that they are viewing the content,...

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30

Aug 2015

Brand Monitoring: Critical in the Digital Era

Last week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated industries, the first segment is relevant to any business using social media today. The most significant takeaway is the importance of knowing what’s being said about your brand online. I’ve included the first segment in the...

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Major Life Changes Reinforce Business and Personal Truths

28

Jun 2015

Major Life Changes Reinforce Business and Personal Truths

In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband.  Some of my readers – and of course, my friends – were shocked to learn of this drastic change.  Most of them reached out to me...

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Internet Personality Types: How to Handle Them

29

Mar 2015

Internet Personality Types: How to Handle Them

By Lauren Galli, #Strella Creative Director Considering that the words troll, lurker, and creeper are now part of the American vernacular, it may be safe to say that the influx of internet personality types isn’t lessening anytime soon.  We’ve all had our negative experiences with Facebook, Twitter, and Instagram whether it be in the form of unfriendly advice, direct messages, or an unwarranted comment 48...

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