Personal Branding


Politics: It’s Personal

13

Nov 2016

Politics: It’s Personal

I’m reading through all of the comments from the past election – before, during, and after – and it reminds me why I rarely say anything about politics. It’s a breeding ground of chaos, especially online. Some of my colleagues had the guts to say what I would never, and I give them credit. It’s not easy to voice concerns as leaders in an industry...

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Personal Branding: What’s Your Online Reputation?

01

May 2016

Personal Branding: What’s Your Online Reputation?

Have you ever considered what it is you ‘tell’ people by your actions?  Think about this for a minute. Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. Your digital personal brand is the sum total of your online interactions. This can include: – your website and social media accounts – social media accounts of...

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12 Business Social Media Pet Peeves

10

Apr 2016

12 Business Social Media Pet Peeves

Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios – both on personal and business social media accounts.  In my last blog, I revealed our list of 12 social media pet peeves. These were mainly personal in nature, but common enough that anyone who uses social media can relate. It would only seem logical to...

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How Negativity Can Damage Your Brand

21

Feb 2016

How Negativity Can Damage Your Brand

When it comes to our personal social media accounts, we have several options for how we want to behave.  We can be the troll – always looking for a fight or we can be Suzie Sunshine – letting nothing get us down.  However, presentation counts and it’s important to limit negativity especially on business accounts. Typically, when you think of negativity, you think of the...

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