Personal Branding


5 Tips to Help Small Business Owners Spend Time “On” Their Businesses (Really!)

29

Jul 2018

5 Tips to Help Small Business Owners Spend Time “On” Their Businesses (Really!)

As a small business owner and from working with small business owners, I’ve found that most of us share a common challenge: Finding time to work “on” our companies rather than just “in” them. Entrepreneurs that lead small companies wear many hats—operations, sales, marketing, and so on. When anything goes awry in any aspect of their businesses, they have to jump into action to quickly...

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10 Social Media Pet Peeves That Can Squash Your Professional Reputation

01

Jul 2018

10 Social Media Pet Peeves That Can Squash Your Professional Reputation

Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team’s experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients with their social media strategies and management. While most of...

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Courage, Community and Conception

20

Nov 2016

Courage, Community and Conception

Unless you’re a stranger to my posts, you know that I advocate showcasing the human element. People form relationships – and relationships are built on trust. Simply put, people buy from those they know, like and trust. It’s refreshing to stumble upon posts of folks who are willing to share their journey – whether it’s business or personal. And, my friend Matt Hannaford, is no...

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Politics: It’s Personal

13

Nov 2016

Politics: It’s Personal

I’m reading through all of the comments from the past election – before, during, and after – and it reminds me why I rarely say anything about politics. It’s a breeding ground of chaos, especially online. Some of my colleagues had the guts to say what I would never, and I give them credit. It’s not easy to voice concerns as leaders in an industry...

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