The Winning Formula for Expanding Online Reach

Rachel Strella  -  Jan 18, 2015  -  , , ,  -  No Comments
A digital marketing partner recently asked me if I could duplicate some of the ways I’ve expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world.  What I do in social media is

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Perfecting the Elevator Pitch

Rachel Strella  -  Oct 26, 2014  -  , , , , ,  -  No Comments
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a

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The Power of One Connection

Rachel Strella  -  May 11, 2014  -  , , , ,  -  No Comments
You’ve likely heard of the term ‘six degrees of separation,’ which simply means that we are connected to anyone and everyone in the world, by way of introduction, within six steps or less. Social media has taken this theory a step further with studies showing between three and five degrees

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How to Reach Influencers on Social Media

Rachel Strella  -  Feb 23, 2014  -  , , , , ,  -  4 Comments
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making

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Social Media: The Instant Referral

Rachel Strella  -  Apr 14, 2013  -  , , , ,  -  No Comments
By Megan Barto You’re leaving a restaurant. They have one of those jars of starlight mints by the cash register.  After just eating a plate of garlic linguine, you of course take one.  You chomp down on it just the wrong way and CRACK!! You crack one of your teeth. What do

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