Networking


LinkedIn for B2B Marketing: 4 Tips to Maximize Your Time

06

Dec 2015

LinkedIn for B2B Marketing: 4 Tips to Maximize Your Time

According to recent research,91 percent of B2B marketers use LinkedIn and 65 percent of B2B companies say they receive leads through LinkedIn (Marketing Charts). By spending a few minutes a day on this professional networking site, you can significantly expand your reach and generate qualified leads.  Maximize your time with these quick tips. Engage in groups. Pick a handful of the best targeted groups and...

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I’m An Introvert: So What?

08

Feb 2015

I’m An Introvert: So What?

At a recent networking group meeting for Femfessionals Philadelphia, a woman approached me, introduced herself, and asked me about my business.  Within a few moments, she declared that I was different from the ladies in the group who engage in networking as a trade – and even indicated that I seemed to be an introvert. I was a little worried that her comment meant that I...

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The Winning Formula for Expanding Online Reach

18

Jan 2015

The Winning Formula for Expanding Online Reach

A digital marketing partner recently asked me if I could duplicate some of the ways I’ve expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world.  What I do in social media is not always applicable to other industries, but it doesn’t hurt to share some of my...

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Perfecting the Elevator Pitch

26

Oct 2014

Perfecting the Elevator Pitch

Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided to make a lasting first impression.  To help get my...

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The Power of One Connection

11

May 2014

The Power of One Connection

You’ve likely heard of the term ‘six degrees of separation,’ which simply means that we are connected to anyone and everyone in the world, by way of introduction, within six steps or less. Social media has taken this theory a step further with studies showing between three and five degrees of separation by users of Facebook and Twitter, alone. However, I’ve found that it really...

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