Marketing


Social Media Marketing: How Many Customers Will I Get?

20

Mar 2016

Social Media Marketing: How Many Customers Will I Get?

Measuring the return on investment (ROI) with social media marketing is a relevant, but loaded challenge. I prefer to begin by differentiating marketing goals from sales goals then partnering with my clients to bridge the gap. Let’s start with social media marketing. We must identify two to three specific marketing goals and establish concrete metrics to measure the effectiveness. For example, if increased web traffic...

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Social Media: 6 Steps to Making Your Way

06

Mar 2016

Social Media: 6 Steps to Making Your Way

Social networking is not a tactic or a quick fix. It’s an ongoing strategy, a conversation and a form of community. It’s relationship building – and it takes time. I do not have a silver bullet or a crystal ball that will give you results. But, I am going to tell you how you can get started and how you can maintain your efforts without...

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Social Media Marketing Faces The Same Challenges As Any Industry

31

Jan 2016

Social Media Marketing Faces The Same Challenges As Any Industry

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with financial constraints often pull the plug on social media in...

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Social Media Management: A Simple, but Effective Approach

01

Nov 2015

Social Media Management: A Simple, but Effective Approach

We recently submitted a comprehensive strategy to a construction company. This was one of the most complex strategies we’ve ever developed as they had dozens of local competitors and a variety of targets to reach. After spending about ten hours on research, we decided to take an approach that we believe will work for any business – regardless of industry.  The approach is simple: make...

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Social Media’s Role in Lead Generation and Sales

12

Apr 2015

Social Media’s Role in Lead Generation and Sales

In the past few weeks, I’ve corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign – and the cost per customer acquisition. This type of question is one I receive often (‘what’s my ROI?’) and it’s even more complex to provide an answer...

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