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3 Quick Tips for Building Your Social Media Audience

06

Jan 2013

3 Quick Tips for Building Your Social Media Audience

I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At the same time, if you have 20,000 fans and horrible content, it simply means you...

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How Often Should I Post on Social Media?

30

Dec 2012

How Often Should I Post on Social Media?

When speaking, I can almost guarantee someone will ask me this question. (In addition to ‘how much time should I spend on social media?’) And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience and top of mind awareness. If you post too often, you run the risk of...

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6 Ways to Protect Yourself from Crummy Website Security

02

Dec 2012

6 Ways to Protect Yourself from Crummy Website Security

By Joel Don Earlier this year, hackers broke into LinkedIn and made public more than 6 million passwords. Including mine. Welcome to my (very personal) war with online security and some tips on how you can protect yourself from the sometimes Jurassic practices of high-powered Internet entrepreneurs and coding geniuses. If social media behemoths such as LinkedIn can’t protect your double secret login credentials, should...

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Secrets to Successful Job Hunting

03

Jun 2012

Secrets to Successful Job Hunting

By Rachel Last month, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search.  The panelists had a lot to offer and I felt it could be valuable to share some of this information with our...

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Personal Branding and the Job Search

27

May 2012

Personal Branding and the Job Search

by Rachel This past week, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search. Here are some of my answers to questions that were asked by the moderator. I hope you find the content useful,...

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