I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google,
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YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?
Rachel Strella - Mar 10, 2013 - google+, instagram, Pinterest, social media channels for business, Social Media Jump Start Kit, strella, youtube - No Comments
Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals. Today I want to explain a few of the popular supplemental media and how they can be useful to your social
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Explaining the Value of Social Media to a Reluctant Audience
Rachel Strella - Jun 20, 2012 - facebook ipo, google+, harrisburg pa, Pinterest, social media expert, strella social media, Twitter - 11 Comments
By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that
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The Google Monster!
Rachel Strella - Nov 16, 2011 - Google, google+, HACC, Negative Feedback, Online Image, Online Reputation, rachel strella, Search results, seo, strella - 2 Comments
This morning, I spoke to a group of HACC students. The students were ambassadors for the campus and they help to lead the rest of student body. It was an honor to talk to such a gifted group of individuals. I decided to keep the presentation brief and focus on
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The Social Media Conundrum: Personal vs. Business
Rachel Strella - Aug 21, 2011 - catherine lockey, facebook likes, fan pages, google+, ken mueller, LinkedIn, mari smith, social media marketing, social networking - 1 Comments
In any given day, I receive dozens of questions about social media. Here are answers to four questions I’ve been asked in the last few weeks: Question #1: I was having a conversation with someone today about whether or not it’s important to acquire friends and likes or if having
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