Should Your Business Abandon Facebook for Google+?

Rachel Strella  -  Dec 22, 2013  -  , , , ,  -  6 Comments
Last week, I broke down the recent Facebook changes and what they mean for your small business. Some businesses have considered abandoning Facebook in favor of channels that may give them a better return on their investment. I still take the position that we should “wait and see,” but I

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Google+ Authorship: What It Is, How It Works, and Why You Need It!

Rachel Strella  -  Jun 02, 2013  -  , , ,  -  6 Comments
It seems like a no-brainer that using a social media medium owned by Google would bolster your search engine results. But for those of you who think Google+ is beneficial for Search Engine Optimization (SEO), you’re only partially correct.  Simply having a Google+ profile and sharing content will only take

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SEO Doesn’t Have to Be Rocket Science

Rachel Strella  -  Apr 07, 2013  -  , , , , , , ,  -  3 Comments
I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google,

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YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?

Rachel Strella  -  Mar 10, 2013  -  , , , , , ,  -  No Comments
Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals.  Today I want to explain a few of the popular supplemental media and how they can be useful to your social

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Explaining the Value of Social Media to a Reluctant Audience

Rachel Strella  -  Jun 20, 2012  -  , , , , , ,  -  11 Comments
By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that

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