Fear


To Meet Your Goals, Get Out of Your Own Way

31

Dec 2017

To Meet Your Goals, Get Out of Your Own Way

Last year, I wrote a post explaining why I do not make New Year’s resolutions. I don’t believe we should rely on a calendar to tell us it’s time to make a change. We should make a change, when it’s time to make a change. Yet, most do not. In fact, according to research, 92 percent of people do not achieve their goals. I’m not...

Read More


Social Media Marketing Faces The Same Challenges As Any Industry

31

Jan 2016

Social Media Marketing Faces The Same Challenges As Any Industry

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with financial constraints often pull the plug on social media in...

Read More


I Should Have Been Canned For This, But Learned A Hard Lesson Instead

24

Jan 2016

I Should Have Been Canned For This, But Learned A Hard Lesson Instead

There are many ‘oopsies’ that can happen in business – double booking appointments, forgetting about a meeting, putting an extra ‘0’ on the end of a client’s invoice – to name a few. These are all honest mistakes and I’m sure they happen more often than I’d like to believe. Then, there’s just plain stupidity. That’s where I come in and I’m willing to take...

Read More


What Can Your Business Do About A Bad Google Review?

17

Jan 2016

What Can Your Business Do About A Bad Google Review?

Did your business receive a bad Google review? Are you fearful it will hurt your online reputation? I receive frequent requests to help businesses undo the probable damage of a poor Google review. Unfortunately, there is little that can be done to ‘fix it.’ It may be your first inclination to try to remove a negative review. You can flag the comment and write a...

Read More


Facebook Sharing: Ignorance is Bliss

11

Oct 2015

Facebook Sharing: Ignorance is Bliss

We’re a nation of alarmists – plain and simple.  We get hyped up over the smallest things, and it doesn’t take much to throw us into a tizzy.  Social media has made this much worse, by allowing people to share their bizarre alarmist ideas, and do so in such an inaccurate fashion it could make your head spin.  Every couple of weeks, the latest brouhaha...

Read More



Page 1 of 7123...Last »