You may have heard the recent news about Justin Bassett, who took part in the most talked about job interview in recent memory. In doing research about Bassett, company representatives were unable to see his private Facebook profile. Instead of accepting, the employer asked for his username and password to
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fear
Business Blogging: Are you over-thinking it?
Strella Social Media - Mar 01, 2012 - blog, blog tips, brand management, business blogging, how to write a blog, online reputation management, rachel strella, social media, social media central pa, social media harrisburg, social media management, strella - No Comments
The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too. Just like anything new or different, it’s the fear of the unknown that often gets the best of us. Some of the top blogging fears include: being unfamiliar with technology, having enough time,
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Social Media & The Consumer: How to Handle Negative Feedback
Strella Social Media - Feb 08, 2012 - brand management, consumer control, handling negative feedback, online reputation management, rachel strella, social media, social media central pa, social media fear, social media harrisburg, social media management, strella - 4 Comments
There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology. But, if I had to choose one core reason why some businesses are not embracing social media, I would
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Social Media “Ah-Ha’s”
Strella Social Media - Nov 07, 2011 - marketing, rachel strella, social media, social media harrisburg, social media manager, strella, strella social media - No Comments
When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity. I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that
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Anatomy of a Heckler
Strella Social Media - Oct 26, 2011 - heckler, rachel strella, social media heckler, strella, strella social media, Twitter - 2 Comments
Remember in grade school when it was said that a boy who picked on the girl did it because he really liked her? The same might be true in the social media world… maybe the best form of flattery. Do you know a social media heckler? Heckler Profile Type 1:
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