Social media in highly-regulated industries is a hot topic – and healthcare is no exception. The healthcare industry encompasses a wide variety of specialties, making it even more difficult to draw concrete conclusions on the specific use and scope of social media. The unique challenges – and opportunities – available
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Fear
Weathering Financial Storms as a Business Owner
Rachel Strella - Dec 09, 2012 - business owners, financial advice for business owners, follow up with leads, marketing, pricing and packaging, social media management, strella - 4 Comments
By Rachel This past fall was a scary time for us. In two months, we lost six management clients – approximately 40% of our revenue. Each one had different reasons for leaving – personal difficulties, financial woes, expansion of staff to hire in-house social media managers, etc. I wasn’t sure
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6 Ways to Protect Yourself from Crummy Website Security
Rachel Strella - Dec 02, 2012 - joel don, logins, password protection, security protocols, social media security, website security - No Comments
By Joel Don Earlier this year, hackers broke into LinkedIn and made public more than 6 million passwords. Including mine. Welcome to my (very personal) war with online security and some tips on how you can protect yourself from the sometimes Jurassic practices of high-powered Internet entrepreneurs and coding geniuses.
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Social Media for Non-Profit Organizations and Compliance-Based Industries
Rachel Strella - Oct 21, 2012 - PACB, PCUA, social media and compliance, social media expert harrisburg, social media for non profits, social media in regulated industries - No Comments
by Rachel I recently spoke to two banking-related non-profit organizations: The Pennsylvania Credit Union Association (PCUA) and the Pennsylvania Association of Community Bankers (PACB). Both of these were challenging to present as the primary focus of my company relates tosocial media marketing for small businesses. However, if I learned anything from
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I fear for small business owners who do not embrace social media
Rachel Strella - Sep 02, 2012 - mark shaefer, marketing outlets, small business, social media marketing, strella social media, traditional media - 2 Comments
By Rachel Recently, Mark Shaefer wrote a blog entitled, “How the physics of social media could kill your marketing strategy.” He states that while the amount of available information continues to grow exponentially, our capacity to process it all remains the same. At the same time, the glut of content
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