Facebook


LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

19

Oct 2014

LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

I was recently asked to contribute social networking tips for business professionals as a sidebar for a women’s publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order to build credibility, it’s essential to include a photo (preferably a headshot). Be sure the...

Read More


Facebook and the Challenge to Create Quality Content

27

Apr 2014

Facebook and the Challenge to Create Quality Content

It’s no secret that Facebook business pages have seen a significant drop in reach the past few months.  Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as a part of their marketing strategy. As always, it comes down to that infamous word:...

Read More


2 Social Media Frustrations for Businesses: Are They Fixable?

20

Apr 2014

2 Social Media Frustrations for Businesses: Are They Fixable?

Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm Changes Challenge: As if it wasn’t enough that Facebook changes constantly, the scale tipped with...

Read More


Should Your Business Spend Money to Advertise on Facebook?

29

Dec 2013

Should Your Business Spend Money to Advertise on Facebook?

Some folks cringe at the thought of advertising – especially in the social sphere, where it was once taboo to use the words ‘advertising’ and ‘social media’ in the same sentence. Over the past two weeks, I’ve discussed the Facebook algorithm changes and what they mean for small businesses that have fan pages on the channel. These changes have many page owners in an uproar,...

Read More


Should Your Business Abandon Facebook for Google+?

22

Dec 2013

Should Your Business Abandon Facebook for Google+?

Last week, I broke down the recent Facebook changes and what they mean for your small business. Some businesses have considered abandoning Facebook in favor of channels that may give them a better return on their investment. I still take the position that we should “wait and see,” but I also want to address recent speculation regarding Google+ and its (re)consideration as a replacement for...

Read More



Page 3 of 8« First...234...Last »