Facebook


3 Facebook Features That Page Owners Can Actually Use

16

Aug 2015

3 Facebook Features That Page Owners Can Actually Use

There are more changes coming to Facebook (surprise) and several are worthy of note, depending on your industry.  However, today, I want to share three Facebook features that any admin can and should be using! Facebook Call-To-Action Button. Earlier this year, Facebook rolled out the ‘call-to-action’ button, located on the cover photo of a fan page. Page admins can select the type of CTA they...

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Major Life Changes Reinforce Business and Personal Truths

28

Jun 2015

Major Life Changes Reinforce Business and Personal Truths

In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband.  Some of my readers – and of course, my friends – were shocked to learn of this drastic change.  Most of them reached out to me...

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Facebook Advertising: The One Option That’s Worth the Money

30

Nov 2014

Facebook Advertising: The One Option That’s Worth the Money

As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year.  Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend sticking around and parting with a few a dollars to expand your reach. I’ve experimented...

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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

19

Oct 2014

LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

I was recently asked to contribute social networking tips for business professionals as a sidebar for a women’s publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order to build credibility, it’s essential to include a photo (preferably a headshot). Be sure the...

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Facebook and the Challenge to Create Quality Content

27

Apr 2014

Facebook and the Challenge to Create Quality Content

It’s no secret that Facebook business pages have seen a significant drop in reach the past few months.  Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as a part of their marketing strategy. As always, it comes down to that infamous word:...

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