Facebook


Facebook Advertising: The One Option That’s Worth the Money

30

Nov 2014

Facebook Advertising: The One Option That’s Worth the Money

As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year.  Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend sticking around and parting with a few a dollars to expand your reach. I’ve experimented...

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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

19

Oct 2014

LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

I was recently asked to contribute social networking tips for business professionals as a sidebar for a women’s publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order to build credibility, it’s essential to include a photo (preferably a headshot). Be sure the...

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Facebook and the Challenge to Create Quality Content

27

Apr 2014

Facebook and the Challenge to Create Quality Content

It’s no secret that Facebook business pages have seen a significant drop in reach the past few months.  Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as a part of their marketing strategy. As always, it comes down to that infamous word:...

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2 Social Media Frustrations for Businesses: Are They Fixable?

20

Apr 2014

2 Social Media Frustrations for Businesses: Are They Fixable?

Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm Changes Challenge: As if it wasn’t enough that Facebook changes constantly, the scale tipped with...

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Should Your Business Spend Money to Advertise on Facebook?

29

Dec 2013

Should Your Business Spend Money to Advertise on Facebook?

Some folks cringe at the thought of advertising – especially in the social sphere, where it was once taboo to use the words ‘advertising’ and ‘social media’ in the same sentence. Over the past two weeks, I’ve discussed the Facebook algorithm changes and what they mean for small businesses that have fan pages on the channel. These changes have many page owners in an uproar,...

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