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The One Social Media Tactic That Works…

25

Oct 2015

The One Social Media Tactic That Works…

Now that #Strella Social Media is back in Harrisburg, we’ve been meeting with all of our local clients to check in with their efforts. We just finished the fourth meeting this past week, which has given us the opportunity to reinforce the one concept that will always be a win on social media…humanizing your brand! I have not been shy about the importance of showcasing...

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Facebook Sharing: Ignorance is Bliss

11

Oct 2015

Facebook Sharing: Ignorance is Bliss

We’re a nation of alarmists – plain and simple.  We get hyped up over the smallest things, and it doesn’t take much to throw us into a tizzy.  Social media has made this much worse, by allowing people to share their bizarre alarmist ideas, and do so in such an inaccurate fashion it could make your head spin.  Every couple of weeks, the latest brouhaha...

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The Facebook Button Doesn’t Matter, But This Does

20

Sep 2015

The Facebook Button Doesn’t Matter, But This Does

There’s been talk of a ‘dislike’ or ‘empathize’ button on Facebook.  I was not happy with the idea of a ‘dislike button,’ but I do think ‘empathize’ could be useful. As people scroll through the feed, some will ‘like’ a status but very few comment. It’s said that between 70-90 percent of social media users are lurkers, which means that they are viewing the content,...

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Lurkers, Take Note

23

Aug 2015

Lurkers, Take Note

By Lauren Galli, #Strella Creative Director When I was a little kid, I suffered from excessive curiosity, or in laymen’s terms; I was nosy.  My mom was constantly whispering “MYOB” in my ear, her abbreviated way of telling me to ‘mind my own business.’  She liked to let me know I wasn’t supposed to be in other people’s conversations; listening, but not contributing anything (like...

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3 Facebook Features That Page Owners Can Actually Use

16

Aug 2015

3 Facebook Features That Page Owners Can Actually Use

There are more changes coming to Facebook (surprise) and several are worthy of note, depending on your industry.  However, today, I want to share three Facebook features that any admin can and should be using! Facebook Call-To-Action Button. Earlier this year, Facebook rolled out the ‘call-to-action’ button, located on the cover photo of a fan page. Page admins can select the type of CTA they...

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