Category: Entrepreneurship

December 19, 2012
Why You Should Own Your Website

By Ric Albano  A professional website is the most crucial marketing tool that a small business owner has at his or her disposal. Establishing and retaining full ownership and control of your website is equally important in the rapidly shifting online world. There are scores of “out-of-the-box” options out there from large, well-known companies that […]

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December 9, 2012
Weathering Financial Storms as a Business Owner

By Rachel This past fall was a scary time for us. In two months, we lost six management clients – approximately 40% of our revenue. Each one had different reasons for leaving – personal difficulties, financial woes, expansion of staff to hire in-house social media managers, etc. I wasn’t sure what we were going to […]

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November 14, 2012
The Great Debate: Does Social Media Really Level the Playing Field?

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]

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October 7, 2012
6 Tips to Keep Your Blog Going

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

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August 15, 2012
Which Type of Business Owner Are You?

By Rachel I believe that we really are our own worst enemy, especially those of us who run a business. We’re very hard-working. We believe there is something ‘more’ and we are willing to do what it takes to get there.  I am one of them and I interact with dozens like me every day. […]

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July 22, 2012
Who’s The Boss?

The following is a guest blog by Mark Griffin of In HIS Name HR. Mark read our blog, “Two Years in Business: The Search for Balance Continues,” and decided he was not going to put his vacation on hold for another minute. I encouraged him to write a guest blog about balance – let it […]

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July 19, 2012
Inspirational Event Walks the Talk

By Amanda Three and a half months, two days, four hours and nine hundred and sixty minutes! That is the length of time I patiently waited to go to the Inspired Women's conference in Pittsburgh, how long the conference lasted, the length of the drive to Pittsburgh and the inspirational minutes I spent learning and […]

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July 3, 2012
Independence Day Has Personal Meaning: A Look Back at Two Years of Business

By Rachel While our nation celebrates its independence, I’m having a “career freedom” celebration of my own.  Around this time two years ago, I took a leap of faith to be my own boss and start my business.  It was the one of the best decisions I’ve ever made and I’ve enjoyed sharing my experiences […]

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July 1, 2012
The Ups & Downs of Supporting A Business-Owning Wife

The following is a guest blog from my husband, Pete Strella. It’s been two years since Rachel began her social media company. As I reflect upon this anniversary, I’m experiencing the same time warp I often feel when looking back on life’s significant milestones. In some ways, it feels like Rachel just started her business […]

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