Entrepreneurship


Corporate World vs. Entrepreneurship: A Striking Revelation

14

Aug 2016

Corporate World vs. Entrepreneurship: A Striking Revelation

September 1999.  I was a junior at King’s College in Northeast PA. I was doing what typical college students do – studying, playing football and working part-time for retail company, Wal-Mart. I had to leave the following year to recover from a serious knee injury, but after graduation and a brief stint in PR, I went back to Wal-Mart as a full-time temp associate in...

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Entrepreneurs: In a League of our Own

26

Jun 2016

Entrepreneurs: In a League of our Own

I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year.  My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, it’s even more difficult. I frequently encounter misconceptions about being...

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7 Things I Am Doing Differently In Year 7

19

Jun 2016

7 Things I Am Doing Differently In Year 7

When I celebrated my first year in business, a client congratulated me and then said, “The next ten years will be the most difficult.”  At first, I thought he was just pessimistic and maybe even a little sarcastic. Admittedly, though, the comment always lingered in the back of my head – particularly when times were challenging, which seemed more frequent then not. Now that I...

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Social Media Marketing Faces The Same Challenges As Any Industry

31

Jan 2016

Social Media Marketing Faces The Same Challenges As Any Industry

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with financial constraints often pull the plug on social media in...

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Social Media Management Just Got Better

10

Jan 2016

Social Media Management Just Got Better

Over the past year, we’ve watched the business of social media evolve. Channels continue to change and each one requiring more specialized and detailed work – more so than ever before. As you can probably guess, it’s made my job as a social media manager challenging. But, not impossible. In fact, it’s helped to solidify our value as goal-driven social media professionals committed to achieving results for our...

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