Entrepreneurship

Small Business Owners: The One Thing You Must Do

Rachel Strella  -  Feb 22, 2015  -  , ,  -  10 Comments
I’ve been trying to decide what to write about this week. I spend my days coordinating editorial calendars for clients, writing their content, and making sure every detail is in order. And, frankly, I’m usually a little fried by the time it comes to write my own blog post. (‘Cobblers

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I’m An Introvert: So What?

Rachel Strella  -  Feb 08, 2015  -  , ,  -  6 Comments
At a recent networking group meeting for Femfessionals Philadelphia, a woman approached me, introduced herself, and asked me about my business.  Within a few moments, she declared that I was different from the ladies in the group who engage in networking as a trade – and even indicated that I

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3 Things I am Thankful for as a Small Business Owner

Rachel Strella  -  Nov 23, 2014  -  , , ,  -  6 Comments
The challenges of a small business owner are abundant. We wear a lot of hats. Many of us are as they say “overworked and underpaid.” Yet, many of us wouldn’t trade our job for the world. Maybe we’re addicted to the craziness or maybe we’re glutton for punishment. I can

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Perfecting the Elevator Pitch

Rachel Strella  -  Oct 26, 2014  -  , , , , ,  -  No Comments
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a

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Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Rachel Strella  -  Sep 07, 2014  -  , , , , ,  -  24 Comments
Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a

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