Customer Service


07

Nov 2011

Social Media “Ah-Ha’s”

When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity.  I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does not mean it’s a one-way ticket to profits. Once new...

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25

Sep 2011

Why Tweet?

“Why should I be on Twitter? No one cares what I’m doing and I don’t care what they are doing.” This is the most common answer for people who aren’t currently using the social media platform when asked about it. That’s the easy  answer, but let’s dig a little deeper into why people give that answer. “Why should I be on Twitter?” – “I don’t...

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17

Apr 2011

If you had an ideal client interested in your service, what would you sell them?

Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign…what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about an effective social media campaign, which is really an integrated...

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