Customer Service


Thanks for nothing, Facebook!

23

Feb 2012

Thanks for nothing, Facebook!

I find it ironic that – Facebook – the most popular social platform for building relationships – has the absolute worst customer service. Their service is even worse than Comcast and I didn’t think that was possible. Over the past few months, I’ve received notifications that I’ve been banned from sending friend requests for a seven, 14, or 30 days. According to Facebook, I violated...

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Social Media & The Consumer: How to Handle Negative Feedback

08

Feb 2012

Social Media & The Consumer: How to Handle Negative Feedback

There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology.  But, if I had to choose one core reason why some businesses are not embracing social media, I would say it’s because they’re scared.  They fear potential backlash from customers. Fear stems from one’s...

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07

Nov 2011

Social Media “Ah-Ha’s”

When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity.  I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does not mean it’s a one-way ticket to profits. Once new...

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25

Sep 2011

Why Tweet?

“Why should I be on Twitter? No one cares what I’m doing and I don’t care what they are doing.” This is the most common answer for people who aren’t currently using the social media platform when asked about it. That’s the easy  answer, but let’s dig a little deeper into why people give that answer. “Why should I be on Twitter?” – “I don’t...

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17

Apr 2011

If you had an ideal client interested in your service, what would you sell them?

Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign…what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about an effective social media campaign, which is really an integrated...

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