Customer Service


26

Apr 2015

Social Media: Client Expectations vs. Reality

By Lauren Galli, #Strella Creative Director Famous musician, Frank Zappa said, “reality is what it is, not what you want it to be.”  In the social media management field, we are often forced to confront reality on a daily basis.  Our clients come to us with a grand vision for their social media, and they usually have some pretty lofty goals.  The number one facet...

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19

Apr 2015

For Social Media Managers, Customer Service is Core

It’s been the ongoing assumption, a joke in part, that social media professionals spend their day ‘playing on Facebook.’  But, we know the truth, especially social media managers. An average day as a social media manager is often mundane – and much less glamorous than it sounds.  The majority of our time is spent  executing  day-to-day tasks required of the job including writing content, developing...

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Social Media: When In Doubt, Defer

15

Feb 2015

Social Media: When In Doubt, Defer

By Lauren Galli, #Strella Creative Director I’ve been managing social media accounts for about two years now, and I’ve seen successes and failures.  As a classic overachiever, I will never give a client less than my best, so failure is difficult for me.  If social media isn’t working to a client’s liking, there are modifications that can be made, but the client has to be...

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Small Business Advice: How to Price Your Service

17

Aug 2014

Small Business Advice: How to Price Your Service

I met a business friend for dinner while he was in town last week. He told me he soon plans to strike it out on his own and he asked for some pointers about starting a service-based business. He was most interested in learning about how to establish pricing his forthcoming consulting business. This takes some examination because there are a lot of factors to...

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How to Know When It’s Time to Fire a Client

24

Nov 2013

How to Know When It’s Time to Fire a Client

I debated whether or not to write this blog. My husband, and in-house PR expert, heard the title and feared I would air my dirty laundry. I assured him that’s not the case. Truthfully, the reason I chose this topic is not to call out anyone or to express residual anger. In fact, some of the points I make here don’t apply to my personal...

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