By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary
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corporate social media
Send Cover Letter, Resume and…Facebook Log-ins?
Strella Social Media - Mar 25, 2012 - facebook log-ins, interview tips, job interview, legal advice, online privacy, privacy, social media, social media central pa, social media harrisburg - 4 Comments
You may have heard the recent news about Justin Bassett, who took part in the most talked about job interview in recent memory. In doing research about Bassett, company representatives were unable to see his private Facebook profile. Instead of accepting, the employer asked for his username and password to
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Social Media ROI: It’s Gray Matter
Strella Social Media - Mar 04, 2012 - brand management, Google, online reputation management, rachel strella, relationship marketing, return on investment, ROI, social media, social media central pa, social media harrisburg, social media management, Social Media ROI, strella, word of mouth, WOW - 1 Comments
When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” It’s nearly impossible to cover the topic of ROI in one conversation or one blog, so we’re going to attempt to tackle it in a series of blogs
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Hooray for Central PA: Two Social Media Events in One Day!
Strella Social Media - Sep 15, 2011 - Central PA, SMEI, social media, Social Media Summit - No Comments
Yesterday was a great day for those interested in learning more about social media in Central PA! Harrisburg University hosted their annual Social Media Summit and the Sales and Marketing Professional Association (SMEI) hosted a Panel Discussion featuring regional leaders including: Anna Gerz (Godrey Advertising), Ken Mueller (Inkling Media), Barry
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Corporate Social Media Mayhem: A Familiar Story for Many
Strella Social Media - Mar 20, 2011 - corporate social media, marketing strategy, social media for business, social media manager, social media mistakes, social media policy - No Comments
Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So
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