business

Does Your Business ‘Get’ Social Media?

Strella Social Media  -  Apr 04, 2012  -  , ,  -  2 Comments
By Rachel Strella In our last blog, I discussed some of the challenges business owners face when trying to implement a social media plan, including a lack of time, money, and resources. Many of these same business owners lack a general understanding about social media. Many are unclear about what

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Defining Social Media ROI

Strella Social Media  -  Mar 07, 2012  -  , , , , , , , , , , ,  -  1 Comments
Earlier in the week, we talked about the complexity of measuring social media ROI. Today, it’s time to look at some insight from respected social media colleagues. Below are some of the best ROI ‘explanations’ I’ve seen. Be sure to check out our final bog of this series, which will

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Social Media ROI: It’s Gray Matter

Strella Social Media  -  Mar 04, 2012  -  , , , , , , , , , , , , , ,  -  1 Comments
When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” It’s nearly impossible to cover the topic of ROI in one conversation or one blog, so we’re going to attempt to tackle it in a series of blogs

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Business Blogging: Are you over-thinking it?

Strella Social Media  -  Mar 01, 2012  -  , , , , , , , , , , ,  -  No Comments
The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too.  Just like anything new or different, it’s the fear of the unknown that often gets the best of us.  Some of the top blogging fears include: being unfamiliar with technology, having enough time,

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Strella Social Media’s CEO Interviewed by Online Business Publication

Strella Social Media  -  Feb 12, 2012  -  , , , , ,  -  2 Comments
I was recently contacted by a man named Marshall Davis who runs a website called Talking Small Biz. Talking Small Biz offers brief interviews with entrepreneurs who are navigating the unpredictable waters of entrepreneurship. I was honored when he asked me if I would be willing to interview for the series.   I

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