Category: Business Advice

Want to Unlock the Key to Social Media Return on Investment? Make Sure You have These Elements in Place! 1. Audience/Content Balance If you’re just starting out, we suggest establishing goals that will build your audience. This means increasing your number of fans and followers. We're not saying this alone will increase your social media […]

This was my first full year in business and I’ve certainly learned a lot. Here are my top takeaways of the year, which I’m sharing in hopes that they may be helpful to other business owners. 11. We can do more collectively than by ourselves. One of the great things about social media is the […]

This week, I met with an amazing person who gave me some invaluable business advice. You know the first thing I did when I received it? I told my team. My 'team' consists of my staff, contractors, a few mentors and - my husband! Of course, their reaction to the advice was all over the map. […]

The following is a guest post by Beverly Reider, of Medical Revenue Solutions. Nine months ago, I was laid off.  I saw it coming.  My employer was more worried about how I was going to move on than I was; after all…I am a survivor and I welcome change into my life. I took the […]

Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’  There isn’t much precedent for social media pricing because the media are so new. It also […]

This morning, I spoke to a group of HACC students. The students were ambassadors for the campus and they help to lead the rest of student body.  It was an honor to talk to such a gifted group of individuals. I decided to keep the presentation brief and focus on answering their specific social media […]

I often have clients that need advice about separating their personal and business contacts, especially on Facebook. However, I also advise against a big ‘separation.’ While I understand the need for privacy, I’m also an advocate for getting to know people.  It’s that human connection that allows people to get to know you, like you, […]

Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have a Facebook page, does not […]

Those of us who own a business understand how hard it is take time off. But, it’s important to take time away from your work for the reasons listed in both of these stories, "Lessons learned in business: take a break," and “3 days and 3 takeaways.” How quickly I forget. As I was agonizing over writing […]