By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that social media might be ‘going […]
By Rachel Earlier this month, I wrote a blog celebrating my second anniversary in business, “Two Years in Business: The Search for Balance Continues.” It turned out that many readers identified with this blog and some even offered advices for how they find balance. A few of these responses resonated with me and thought I would […]
by Rachel I learned a hard lesson this week – and one that I often preach to others – so shame on me! Don’t make excuses! One of my blog subscribers sent me an email on Monday about the subject line in my blog posts. When I email the blog, the subject reads “Strella Social […]
By Rachel Last month, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search. The panelists had a lot to offer and I felt it could […]
by Rachel This past week, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search. Here are some of my answers to questions that were asked […]
by Rachel For many, electronic communication has gone from being an occasional diversion to being a constant distraction. (Or, in my case, even an occupational hazard)! Despite the ways we often search for work/life balance, it seems our obsession with being connected can dominate our lives. As the queen of succumbing to online distractions, I […]
By Rachel Networking sometimes reminds me of dating. In both cases, a mutually beneficial relationship is the goal. But, like dating, the ways some people look to achieve relationships through networking can be very-off putting. Here are my networking turn-offs: Handing me your business card before introducing yourself. This is like someone asking for your […]
By Amanda Pinterest, an online pin board that allows users to organize and share images, is taking the social media scene storm and many businesses are jumping on the pinboard bandwagon to claim their piece of the action. Perhaps you’re one of them. Or, maybe you’re hearing a lot about it and you’re trying to […]
Every so often, we interview one of our management clients to ask them about their experience in social media. Cheryl Garman This month, we spoke with Cheryl Garman, Co-owner of Pazazzz, a unique and fabulous home décor shop located in Central PA. Be sure to check out their new location in the State Street Plaza […]
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