Business Advice


Social Media Management: More Than Content Posting

08

Jan 2017

Social Media Management: More Than Content Posting

I want to address one of the biggest misconceptions about social media management – the assumption that all we do is post content. Yes, content development is a large part of management and it must be done well, especially for our clients who have blogs. But for our company, content development is only one piece of the puzzle. This came to light recently in the...

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Time to get real about social media’s role in your bottom line

11

Dec 2016

Time to get real about social media’s role in your bottom line

In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: you don’t know what you don’t know. It’s not the first time I heard this from a client. And, it’s certainly not the first time I heard this when specifically referring to...

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Revelations from website traffic reports

04

Dec 2016

Revelations from website traffic reports

Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Strong content never dies. Of the top three most popular blogs on our site, this year, two of those blogs were...

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Three things I learned while I was sick

27

Nov 2016

Three things I learned while I was sick

For the past eight days, I’ve been battling what seems like a never-ending head cold. Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. The world doesn’t end because we’re sick. Yes, business owners have a lot to do,...

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2017 Marketing Plan: Achieve ROI With These Tips

06

Nov 2016

2017 Marketing Plan: Achieve ROI With These Tips

In our last blog, we discussed considerations for your 2017 marketing plan.  Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI.  It’s necessary to not only have a marketing plan, but to have an integrated plan, as well.  If you’re among those without a marketing plan, but want to see a return on your efforts, then this...

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