Category: Business Advice

August 18, 2013
Hubspot: ‘All-in-One’ is Fit for Some

The emergence of Hubspot has been a critical development in the world of blogging, social media and Search Engine Optimization (SEO). Hubspot has been gaining momentum, labeling itself as an all-in-one inbound marketing solution complete with a system for posting content and keywords that generate leads, and tools that provide metrics to measure the coveted […]

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August 6, 2013
How to Negotiate What You’re Worth as a Professional Services Provider

By Dawn Mentzer Many service-based professionals think long and hard about determining their pricing. It’s no walk in the park to take all things into consideration and set rates that are fair both to your clients AND to you. It takes a lot of time and a lot of number crunching to arrive at pricing […]

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July 21, 2013
Social Media for Customer Service: Local Pizza Place Responds Well to Facebook Complaint

I’m not one to often complain on social media. Chronic whiners tend to damage their own credibility and cause people to eventually tune them out. There are times, though, when I feel like it’s warranted. My litmus test for this: if I want to prevent a bad experience from happening to others. Such was the […]

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July 7, 2013
Social Media: Don’t Just Check the Box

  Take on social media with the thought of starting a conversation rather than pushing your brand. A personable approach on a virtual plane can inspire brand loyalty. Cartoon reprinted with permission from The Prose Marketer (via Tom Fishburne)

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June 30, 2013
Respect Your Time – And Others Will, Too

Many successful business owners advise to offer value – to give away your knowledge and help others in order to build the like/know/trust factor. In fact, Mark Schaefer said in a recent blog, “Even though I give away everything I know about business and marketing, people are still eager to hire me because they value my […]

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June 23, 2013
Entrepreneurship: You Have to Want It!

I have a special place in my heart for entrepreneurs, probably because I am one. I know what it feels like to take a leap of faith to start your own business, and what it feels like to be pulled in a million different directions as you embark on the journey.  I’m blessed to have […]

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June 16, 2013
My 5 Commandments of Business

You went into business for a fundamental reason – perhaps to be your own boss, to make more money, to have more flexibility, or maybe you felt you had no other option because of the economy. And, whether you realized it or not, you established your business on a set of core principals or beliefs […]

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April 28, 2013
Social Media in Healthcare

Social media in highly-regulated industries is a hot topic – and healthcare is no exception.  The healthcare industry encompasses a wide variety of specialties, making it even more difficult to draw concrete conclusions on the specific use and scope of social media. The unique challenges – and opportunities – available to healthcare professionals via social […]

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April 21, 2013
Sometimes Slow and Steady Wins the Business Race

Tonight, I had planned to relax. Having acquired several new management clients in the past few weeks and presented to handful of groups (in addition to the forthcoming presentation this Wednesday at the Business Women’s Forum), I felt like it was time to put my feet up. It is Sunday after all. But, like many of […]

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