Blogging


A Blog About Blogging: What Do You Want to Know?

19

May 2013

A Blog About Blogging: What Do You Want to Know?

The following is a guest blog from my husband, Pete Strella.  Over the past several months, Rachel and I have been working with a talented group of professionals to create the Social Media Jumpstart Kit, a six-module series that covers all of the major social media channels. The Social Media Jumpstart Kit is an ambitious collaboration designed to provide an all-in-one resource for those who want...

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The Accident That Changed My Life Forever

20

Mar 2013

The Accident That Changed My Life Forever

Around this time last year, I published a blog about an accident that occurred in when I was in college. This blog has received over 1300 unique clicks and continues to be read daily. It’s interesting that the most popular blog on my site is one that was a personal story. While social media is not necessarily about just a personal story, it’s often effective because...

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Email Marketing vs. Blogging

13

Mar 2013

Email Marketing vs. Blogging

Clients often ask me if they should have a blog and an e-newsletter.  Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and some advice for choosing the best approach for your business.    Blogging Blogging is a...

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How to Develop an Editorial Calendar

03

Feb 2013

How to Develop an Editorial Calendar

I often advise clients to create an editorial calendar to help in writing content. In order to start developing the calendar, a business must first decide on two or three short-term goals such as increasing traffic to the website or building brand awareness. Brainstorm Themes Once the goals are established, it’s time to focus on specific themes that will engage the audience. These themes will be...

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How Often Should I Post on Social Media?

30

Dec 2012

How Often Should I Post on Social Media?

When speaking, I can almost guarantee someone will ask me this question. (In addition to ‘how much time should I spend on social media?’) And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience and top of mind awareness. If you post too often, you run the risk of...

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