Blogging


How to Get People to Read Your Blog

13

Oct 2013

How to Get People to Read Your Blog

I’m a big believer in strong content – it’s the fundamental piece to making social media work for a business.  In fact, last week Mark Shafer eloquently debunked the 80/20 rule when promoting content (the ‘rule’ states that we should spend 80% of our time promoting content and 20% developing it). He understands that strong content is what breeds loyalty in the form of ‘return...

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Photo credit: Mike Kowsky

15

Sep 2013

Brainstorming Tips for Beginner Bloggers

Now that we’ve discussed the value of blogging in last week’s post, it’s time to roll up your sleeves and let loose with your all-important first brainstorming session. If you’re starting up a blog, the work you do here will be critical in both developing great ideas that attract an audience and making sure you have enough of these great ideas to sustain your efforts....

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Six Reasons to Blog

08

Sep 2013

Six Reasons to Blog

You may have heard about the tremendous benefits of blogging, but you could be wondering if it’s relevant to your business or if it’s worth the time investment.  I can tell you from personal experience that it has really helped my business. I’ve blogged, at least once a week, for the past few years.  My posts have helped to dramatically increase my search engine rankings...

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Creativity, I Know It’s In There!

14

Jul 2013

Creativity, I Know It’s In There!

By Lauren Galli, Creative Director  Creativity can be illusive.  It sometimes hides in the recesses of your brain and needs to be shaken loose.  When I was a kid, adults always told my Mom how creative I was and commented on the strength of my imagination.  I remember those days fondly and sometimes wish it was as easy to summon this creativity as an adult....

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A Blog About Blogging: What Do You Want to Know?

19

May 2013

A Blog About Blogging: What Do You Want to Know?

The following is a guest blog from my husband, Pete Strella.  Over the past several months, Rachel and I have been working with a talented group of professionals to create the Social Media Jumpstart Kit, a six-module series that covers all of the major social media channels. The Social Media Jumpstart Kit is an ambitious collaboration designed to provide an all-in-one resource for those who want...

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