How often are we shooting in the dark when it comes to marketing? Are we really focusing our efforts on reaching exactly who we want or are we just taking anyone that comes knocking? Last month, I attended a compelling presentation entitled “Targeting Your Ideal Client” by Dale Fallon of
Read More
B2B
If you had an ideal client interested in your service, what would you sell them?
Strella Social Media - Apr 17, 2011 - B2B, client, ideal client, rachel strella, social media marketing, social media strategy, strella social media - No Comments
Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign…what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the
Read More
Read More
