Just two months ago, my college friend Sierra Michael, started Justrust Clothing, a stylish Christian clothing line. In that time, she’s acquired much business success. I’m  articulary jealous of her ability to grow her Facebook fan base to a whopping 8,400+ fans! Sierra agreed to an interview for this blog to offer some business and marketing insight to the […]

There seems to be a never-ending debate in the battle of in-house vs. outsourcing social media efforts. Ken Mueller recently had a guest columnist on this blog named Erin Feldman. Her post was called “Lost in Translation: Social Media and Outsourcing.” To date, the blog has received 80 comments. In my response, I said that […]

By Matt Hannaford, Relationship Manager Michael Jordan. Tim Tebow. J-Lo. Lady Gaga. Howard Stern. Kim Kardashian. The Beckham’s. Rush Limbaugh. Steve Jobs. Love ‘em or hate ‘em, all of these people have a world-renown brand and they are just one person. When you hear these names, you think about something specific – perhaps Nike, a […]

A year ago, I remember someone asking me, “What do you do all day?”  The question caught me by surprise. It was not easy to define.  Currently, my business is 18 months old and I admit to putting in over 60 hours a week, if not more. So what is an entrepreneur doing when we’re […]

There’s a perception that social media is ‘kid stuff,’ but, if used correctly, it’s a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. Here are a few reasons why college PR departments, […]

Want to Unlock the Key to Social Media Return on Investment? Make Sure You have These Elements in Place! 1. Audience/Content Balance If you’re just starting out, we suggest establishing goals that will build your audience. This means increasing your number of fans and followers. We're not saying this alone will increase your social media […]

One Page Guide to Twitter Terminology Twitter handle – Think of your "handle" as Twitter’s version of an email address or website URL, but instead of @something.com or www, there is an "@" symbol before your Twitter username. For example, my Twitter handle is @RachelStrella Follower – On Twitter, you don’t "friend" someone or "like" […]

Once again, Central PA Webster is in transition! This time, we’ve decided to make a big splash and change the name of the business to Strella Social Media! To find out why we decided to make the switch, click here to watch a YouTube video or read below! Why Strella Social Media? I wanted a […]

This was my first full year in business and I’ve certainly learned a lot. Here are my top takeaways of the year, which I’m sharing in hopes that they may be helpful to other business owners. 11. We can do more collectively than by ourselves. One of the great things about social media is the […]