Small business owners are an interesting breed. And we can often peg one another in an instant!  Here are five signs that you’re one of “them!” You’re working on a holiday weekend. Labor Day? What Labor Day? If you’re reading this, in between getting some work done on a holiday– you’re not alone. I find […]

While social media has made our personal and business connecting much faster and more refined, it’s not without a host of challenges. We’ve encountered more issues with Twitter than other social sites, but we’ve also found a few solutions to help navigate them. If you’ve ever experienced a Twitter hiccup, I hope this blog will […]

The emergence of Hubspot has been a critical development in the world of blogging, social media and Search Engine Optimization (SEO). Hubspot has been gaining momentum, labeling itself as an all-in-one inbound marketing solution complete with a system for posting content and keywords that generate leads, and tools that provide metrics to measure the coveted […]

  Ever have those small, detailed tasks that drive you nuts? Imagine being a social media manager! We are inundated with details that absolutely must be error-free.  In an effort to have some fun – and maybe vent just a little – we thought we would write about a few of our top ‘nagging’ tasks! […]

By Dawn Mentzer Many service-based professionals think long and hard about determining their pricing. It’s no walk in the park to take all things into consideration and set rates that are fair both to your clients AND to you. It takes a lot of time and a lot of number crunching to arrive at pricing […]

Folks often ask us how they can add a splash of creativity to their social media efforts to help them meet their goals. Every business is unique and some may require a little more thought than others, but I am excited to share one way we plan to get creative with our client, Puppy Cake. Based […]

I’m not one to often complain on social media. Chronic whiners tend to damage their own credibility and cause people to eventually tune them out. There are times, though, when I feel like it’s warranted. My litmus test for this: if I want to prevent a bad experience from happening to others. Such was the […]

By Lauren Galli, Creative Director  Creativity can be illusive.  It sometimes hides in the recesses of your brain and needs to be shaken loose.  When I was a kid, adults always told my Mom how creative I was and commented on the strength of my imagination.  I remember those days fondly and sometimes wish it […]

  Take on social media with the thought of starting a conversation rather than pushing your brand. A personable approach on a virtual plane can inspire brand loyalty. Cartoon reprinted with permission from The Prose Marketer (via Tom Fishburne)