Recent Posts

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January 20, 2019
Running with Rusniak: How to Multitask #LikeaBoss

Technology is amazing. It allows us to connect more easily with people, access information more quickly, and automate much of our lives. However, technology has its downsides, too. Excessive screen time is a concern for today’s youth—and employees. The full impact of staring at a computer screen for hours on end every day has yet […]

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January 13, 2019
6 Social Media Musts for 2019

Achieving goals of any sort involves doing more of the right things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? Below, I’ve shared some tips to help you. Think first. Then post. Remember that what […]

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January 6, 2019
2019 Will Be The Year Of…

In the past few weeks, I’ve been talking about trends for 2019 (2 trends; 3 more trends). There is one trend that deserves its very own post – and that’s change: an ever-constant trend. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media […]

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December 30, 2018
The Top Blog Posts of 2018

There’s no better way to wrap 2018 than by sharing the top blog posts of the year. Check out the top three reads from 2018 on the #Strella Social Media blog. Number 3. 10 Social Media Pet Peeves That Can Squash Your Professional Reputation. From what people want to post online to unworldly expectations about […]

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December 22, 2018
Running with Rusniak: Don’t Sweat the Small Stuff

There are just a few days left between now and Christmas. Are you starting to feel overwhelmed by the holidays and the massive to-do list that goes along with the “most wonderful time of the year?”  To me, it seems like every year the celebrations—and expectations—become more involved and more complicated. I’m not sure if […]

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December 16, 2018
It’s OK to Question Authority

When I was in high school, my German teacher (who was also my Holocaust Studies teacher) said always to question authority. She didn't mean to do so in a belligerent or disrespectful way, but she wanted us to know it's alright to be curious. It's OK to question the powers that be when something doesn't […]

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December 9, 2018
Three Social Media Trends That Will Impact Marketing Next Year

Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing.  No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will […]

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December 2, 2018
2 Social Media Trends to Watch in 2019

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to […]

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November 25, 2018
Running with Rusniak – The Art of Following Through

Have you realized that Christmas is less than 50 days from now? Chances are you’ve noticed the decorations and supplies stocked in your favorite stores, and you’ve started receiving daily emails from your favorite online retailers, boasting their “biggest sales yet!” The holiday season means many things to many people, but there is generally one […]

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