A few weeks ago, my husband and I vacationed in Montego Bay, Jamaica. This was the second year we visited the island. Last year, we were supposed to go to Puerto Rico, but the hurricane derailed our plans. It was our goal to stay at a Sandals resort, simply because we were told they are […]

“Does everybody know what time it is?” Say it with me…”Tool Time!” If you were also a lover of 90s sitcoms, I’m sure you recognize that reference! Similar to the premise of the show within a show, I’m sharing some of my favorite tools, tips, and tricks as a member of the Gig Economy. While […]

I just returned home from an eight-day vacation to Montego Bay, Jamaica. Before leaving Pennsylvania for my tropical respite from work and winter, I set my automatic reply on my email. It's what most people do when they will be out of the office for an extended time, correct? But just because many of us […]

Social media is a staple in our daily lives, which makes it easy to take it for granted. We have to remember that while technology is a great thing, we are still interacting with people – and, as such, we need to maintain a level of appropriateness.  As we continue our journey of modern communication, […]

Technology is amazing. It allows us to connect more easily with people, access information more quickly, and automate much of our lives. However, technology has its downsides, too. Excessive screen time is a concern for today’s youth—and employees. The full impact of staring at a computer screen for hours on end every day has yet […]

Achieving goals of any sort involves doing more of the right things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? Below, I’ve shared some tips to help you. Think first. Then post. Remember that what […]

In the past few weeks, I’ve been talking about trends for 2019 (2 trends; 3 more trends). There is one trend that deserves its very own post – and that’s change: an ever-constant trend. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media […]

There’s no better way to wrap 2018 than by sharing the top blog posts of the year. Check out the top three reads from 2018 on the #Strella Social Media blog. Number 3. 10 Social Media Pet Peeves That Can Squash Your Professional Reputation. From what people want to post online to unworldly expectations about […]

There are just a few days left between now and Christmas. Are you starting to feel overwhelmed by the holidays and the massive to-do list that goes along with the “most wonderful time of the year?”  To me, it seems like every year the celebrations—and expectations—become more involved and more complicated. I’m not sure if […]