Startup Era: Declining, Not Dying
in Business Advice, Entrepreneurship, Technology

Startup Era: Declining, Not Dying

In a post last week, Mark Schaefer questioned if we are reaching the end of the startup era. He argues that conglomerates like Facebook, who have virtually unlimited resources, destroy or acquire meaningful startups. While Mark is specifically speaking of tech businesses, companies like Walmart have been doing this for years – manufacturing a one-stop shop with grocery stores, hair salons, vision centers, photo centers...

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Rachel Strella

30 Apr 2017
3 Things to Know About Social Media (Now)
in Social Media for Business

3 Things to Know About Social Media (Now)

In case you haven’t noticed, social media is constantly changing. From the user interface to new channels developing daily, social media is far from a complacent form of a communication.  I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media....

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Rachel Strella

23 Apr 2017
Easter Weekend Shenanigans: Social Media, Beauty and the Beast, Angry Parents and Dancing Girls
in Galli Gripes

Easter Weekend Shenanigans: Social Media, Beauty and the Beast, Angry Parents and Dancing Girls

One of my favorite past times is attending movies in the theater, even once I get past the commitment of $62 for just the tickets and a drink.  However, going to the movies is a bit more challenging with the continued popularity of social media. People go see movies that have been relentlessly hyped via Facebook, Twitter, and even Instagram and then they come home...

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Lauren Galli

16 Apr 2017
Skipping A Post Is OK – Just Don’t Make It a Habit
in Business Advice

Skipping A Post Is OK – Just Don’t Make It a Habit

I advocate consistency because we’ve seen the results, particularly from maintaining the weekly #Strella blog. But, sometimes it’s not always realistic. I passed over creating a post, last week, due to lack of time. I let my team know so they weren’t expecting a post on Monday morning. Upon receipt of the news, our internet marketing partner, John Webster, emailed and texted some quick ideas...

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Rachel Strella

09 Apr 2017
Galli Gripes: Dude, Where’s My Lead?
in Galli Gripes, Opinion

Galli Gripes: Dude, Where’s My Lead?

I recently accepted a promotion to Director, Client Acquisition for #Strella. I’m honored, but already I have a gripe… leads! At #Strella, we’ve taken the time to streamline our business development process to pre-qualify potential clients and help them navigate their social media partnership with our company. I’m thrilled when they understand how we can help them achieve their goals and when they are positioned...

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Lauren Galli

26 Mar 2017
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