I Don’t Pay Attention to Competition – and Neither Should You
in Business Advice, Opinion

I Don’t Pay Attention to Competition – and Neither Should You

I recently tried to connect two members of my community in hopes they could collaborate. One informed me the other was a competitor and did not wish to connect. My initial reaction was embarrassment. I was trying to be helpful, but I hadn’t considered that they would be competitors. While they served the same industry, their services were different. In retrospect, I should not have...

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Rachel Strella

25 Mar 2018
How To Turn Prospects Into Clients In A Service-Based Business
in Business Advice, Marketing, Tips

How To Turn Prospects Into Clients In A Service-Based Business

How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated than it sounds. You must quickly weed out less-than-ideal prospects,...

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Rachel Strella

18 Mar 2018
The Rice Report: 4 Golden Rules of Customer Service
in Customer Service, Rice Report

The Rice Report: 4 Golden Rules of Customer Service

This is the first in a series of a new category on the blog – The Rice Report – written by #Strella team member, Stephanie Rice. I have what some would call an infectious personality. In my father’s words, I would talk to a stop sign. Growing up with a teacher as a mother, school was a priority in my house. This meant no extracurricular activities, friends, or even a job that could contribute to a potential drop in grades. As a rebellious middle child, I got my first part-time job at the age of 15. I was a cashier at a local restaurant – and I absolutely loved it! I got to know regulars and perfect my customer service skills.  I’ve always believed in four golden rules of customer service. I’ve followed them from my days at the restaurant to the days on the internet.

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Stephanie Rice

11 Mar 2018
It’s OK To Be On Your Way
in Fear, Opinion, Reflections

It’s OK To Be On Your Way

Last month, my husband and I took a much-needed vacation to Jamaica. We stayed at a Sandals Resort in Montego Bay. Prior to leaving, we saw a myriad of ads for the resort. They were full of the same – a couple in their 20s with six-pack abs and a rockin’ tan. I laugh, because now that I’ve been to the resort, I can affirm...

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Rachel Strella

04 Mar 2018
Get Real: Sh*t Happens
in Business Advice, Entrepreneurship, Opinion, Tips

Get Real: Sh*t Happens

I’ve been prepping a presentation for the ladies of a local networking group this week entitled, Get REAL: Turning Obstacles into Opportunities. I plan to share six personal life experiences and how I’ve worked to overcome obstacles on my journey.  The sixth experience is challenging because it’s hard to find encouragement for other obstacles that occur in life. Simply put, not everything is roses. Sometimes,...

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Rachel Strella

25 Feb 2018
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