We just had our fourth quarter leadership meeting, which serves as a lesson for me to keep my focus. It’s easy to get caught up in the day-to-day of running a business. My biggest takeaway from this meeting is the importance of being crystal clear on your core values. Any time I’ve lost my way, it’s because I was out of touch with my ‘why.’...
08 Oct 2017
Who has Eminem and Phil Collins back to back on their iTunes? This gal! That might sound like an unusual pairing, but both artists resonate with me; both found release in their music. For those who create, there’s an outlet of choice. For me, it’s writing. It’s cathartic to write blog posts, each week. Writing allows me to articulate the hundreds of passing thoughts in...
01 Oct 2017
Let me ask you a question, if I may. If you won a contest and were about to get a product, ranging anywhere from $10-20 for free, would you complain about paying $3-4 for shipping? Probably not, right? Hello, the item is free! In case you’re wondering, this is a real-world example of the type of things social media managers deal with on a regular...
24 Sep 2017
There’s been a lot of talk about AI, machine learning and autonomous vehicles. This technology is met with both intrigue and fear. In my industry, alone, robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop blog posts. A recent article in TechCruch suggests that for...
17 Sep 2017
Since I decided to take the leap into entrepreneurship eight years ago, I’ve experienced my share of stress. Navigating the ups and downs of running a company can never be underestimated. Technology – especially unpredictable social media changes – have only magnified this stress. Add in recent significant staff changes and sudden personal setbacks – and that stress shifts to overwhelm. Ask any Type A...
10 Sep 2017