Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency
in Business Advice, Social Media for Business

Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital marketing partner you hire, there are a few components to...

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2

Rachel Strella

13 Aug 2017
Online Marketing Shams
in Social Media for Business

Online Marketing Shams

There are so many elements to create an effective online marketing presence. Social media is often reliant on some of these elements before we can expect results. One of the challenges we’ve faced is finding credible online marketers. I’ve met the shams. The search engine optimization experts who keyword websites and call it SEO, web developers who don’t know the difference between blog and email...

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5

Rachel Strella

06 Aug 2017
Online Marketing: It’s Learn As You Go
in Facebook, Social Media for Business, Social Media Manager

Online Marketing: It’s Learn As You Go

I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon as possible. No matter your working style, in the end...

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Stephanie Rice

30 Jul 2017
The Reality of Vacations for Social Media Managers
in Galli Gripes, Social Media Manager

The Reality of Vacations for Social Media Managers

For some people, vacation means a getaway from everything – your job, your house, and your standard way of life.  It means packing up the family car or hopping a plane to some fantastic destination while leaving everything behind.  For me, and other social media managers, it does include the amazing locale, but not the escapism that is typically associated with a vacation. For about...

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Lauren Galli

23 Jul 2017
Do the Work, Get Noticed.
in Blogging, Business Advice

Do the Work, Get Noticed.

This past weekend, my previous blog post was listed in a Ten Tips article on Small Business Trends. Inquiring as always, John Webster asked me if that’s something I actively pursue or am I selected based on popularity. I explained that I send my posts to BizSugar, every week, where they are syndicated among other small business blogs.  Then, other places such as Small Business...

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2

Rachel Strella

16 Jul 2017
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