What Comes First: The Customer or the Sale?
in Customer Service, Social Media for Business

What Comes First: The Customer or the Sale?

Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the business value of social media. This was powerful: A decision...

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Rachel Strella

06 May 2018
Social Media Success Comes Down to Alignment
in Business Advice, Customer Service, Social Media for Business, Social Media Strategy

Social Media Success Comes Down to Alignment

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask a few questions. What is important to your leadership? Your...

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Rachel Strella

29 Apr 2018
What I Wish I Would Have Known Before Starting A Business
in Business Advice, Entrepreneurship, Reflections

What I Wish I Would Have Known Before Starting A Business

I’ve been doing a lot of thinking about my eight-year trajectory as a business owner. There’s so much I didn’t know before I took the leap to run my own show – and I’m still learning. Whether you’re currently a business owner or you’re considering striking it out on your own, there’s always a lesson. Here are a few things that I wish I would...

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Rachel Strella

15 Apr 2018
The Rice Report: Why You Must Track Your Time for One Week
in Rice Report

The Rice Report: Why You Must Track Your Time for One Week

We’ve noticed that the day seems to get away from us, especially lately. To try to pinpoint where and how this occurs, Rachel asked everyone to track their time this past week. After evaluating how I spend my time, alone, I realize how significant this exercise can be. Here are my top three takeaways from tracking my time for one week. Takeaway 1: Working real...

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Stephanie Rice

08 Apr 2018
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