Brand Monitoring: Critical in the Digital Era

social media monitoringLast week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated industries, the first segment is relevant to any business using social media today. The most significant takeaway is the importance of knowing what’s being said about your brand online.

I’ve included the first segment in the video below, which covers the following areas:

– The difference between traditional and online marketing
– The unique challenges related to social media
– Advantages and disadvantages of real-time communication
– How to protect your business in the online world


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