2 responses

  1. Lisa DeLay
    February 3, 2014

    Congrats on working with a great company, Jim.

    I find straight SEO to be a lot like the shady used car sales industry. So-called experts can fool the unawares.

    Google’s Panda adjustments really penalize these shortcut (black hat) tactics, and it’s about time!

    For real brand building to happen, trust and relationships have to be forged. It takes a lot more people-power and a hefty commitment of time and energy, but after the hard work comes long tail success.

    Best of luck!
    -Lisa

    • Jim T. Ryan
      February 3, 2014

      Lisa, thanks. The #Strella team does a great job and I’m happy to help a friend with her business. Yes, social media really is like the online version of other social events: the people you see at those all the time are the ones you want to go over and have a conversation with. I’m not an expert in SEO tactics, but it appears obvious to me its better to have an honest conversation with your potential audience than to just be a semi-anonymous “billboard” of sorts. Nothing wrong with paid advertisements, but that’s not the core of a strong social media strategy. Good luck in your own endeavors.

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